Case Study
Introduction and Organization
Overview
DRA Performance Solutions (DRA PS) was founded in 1992 with the goal to improve human performance
using multiple technology avenues.
To improve human performance, DRA PS makes recommendations about how to change
work environments to improve employee performance, motivation and morale; and develops
courseware for skill improvement.
The Training Solutions Division of DRA PS develops the courseware products.
Revenue for past year: $25 million.
Revenue for the Training Solutions Division for the past year: $10 million.
DRA PS total workforce: 650 employees, 260 of whom are employed in the Training Solutions
Division.
Case Study Background
The Training Solutions Division (TSD) of DRA PS was recently awarded a $6 million contract
to develop a training academy for BTA, a United States government organization with highly
educated personnel. The contract is for 36 months. The academy must be up and running in
three months and the first classroom course offered at the start of the fourth month.
TSD must develop the following before the first classroom course is offered:
a. A project plan and timeline for the academy’s development, including web site design and launch,
course development and repeat course cycles.
b. Paper-based training and educational products.
c. Web-based training and educational products.
d. Digitized video training and educational products.
© 2008 Society for Human Resource Management. Marcia R. Gibson, Ed.D. 3
e. Marketing brochures, posters and e-mail announcements.
f. Event logistics plans.
g. Delivery schedules for 15 courses.
h. Training analyses for the first and second courses.
i. Instructional design plans.
j. An instructor’s guide, participant manual and PowerPoint presentation with a variety of multimedia
components such as graphics, animations and videos for the first course.
k. An examination for the first course.
The training academy will be completely virtual. All academy marketing, courses and
attendee registration will occur online. In addition, the academy web site will house course
materials and records for attendee access, and an interactive forum for academy member
collaboration.
The contract requires TSD to develop 15 classroom-based courses that are highly
interactive and use innovative multimedia approaches. After all the courses are developed
and delivered one time, they will be repeated during the last year of the three-year project.
Project Phases
Project development will occur in two phases:
Phase 1: Create the training academy (3 months). Implement
organizational structure.
Develop and launch web site.
Develop and implement branding for the academy.
Develop and distribute marketing materials.
Develop the first course.
Deliver the first course.
Begin development of the second course through the analysis phase.
4 © 2008 Society for Human Resource Management. Marcia R. Gibson, Ed.D.
Phase 2: Maintain academy operations, develop and implement remaining courses, and offer
repeat sessions (2 years and 9 months). Complete development of the second course.
Deliver the second course.
Implement development schedule for the next 13 courses.
Offer repeat courses during last year of the contract. Continue to manage the
academy, maintain the web site and market the courses.
Organizational Structure
The Training Solutions Division is a matrix organization* divided into the following branches:
Project Management
6 © 2008 Society for Human Resource Management. Marcia R. Gibson, Ed.D.
Instructional Design
Graphic Design
Programming
Document Production
Logistics
Multimedia
* A matrix organization uses a multiple chain‐of‐command system. In a matrix organization, employees typically report to
a manager with profit or overall project responsibility and to their functional manager who is responsible for maintaining
product quality and functional performance.
Current TSD Staffing
All 260 employees in the Training Solutions Division are already assigned to projects. The new
contract will require TSD to determine how many employees they will need for each division
branch and for each project. They will need to take into account when current
projects are ending; who can be moved from those projects to the new project; and how many
new employees will be needed.
Scenario 1: Increasing Staff to
Complete the First Phase
Additional Scenario Information MRG HPI Policies and Guidelines for Assigning Employees to
Projects
DRA PS is committed to maintaining a highly qualified talent pool. Therefore, all DRA PS
employees must be considered for new work opportunities before being terminated due to lack
of an available, relevant assignment.
New employees must be hired to support existing workloads. Full-time position requests must
include verification of the project assignment; a budget to support the position; and the
duration of the assignment. If project will be short in duration, term hires must be considered
or even the use of a consultant or subcontractor.
The addition of a new position requires written approval from the project manager, branch
chief, the vice president of the Training Solutions Division, the chief operating officer, the chief
financial officer and the vice president of Human Resources.
Subcontractor hiring requires written approval from the project manager, branch chief, of the
vice president of the Training Solutions Division, the vice president of Contracts, the chief
operating officer, the chief financial officer and the vice president of Human Resources.
Staff reassignments require written approval from the branch chief, the vice president of
the Training Solutions Division, the chief operating officer, the chief financial officer, the
vice president of Human Resources and the chief executive officer.
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